Considering a strategic vision for digital engagement

January 13, 2021

There is a difference between using something and leveraging something. You can use money to buy things you may or may not need. But that does not equate to leveraging it. Leveraging money as an investment could double or triple the initial investment. Using takes something at face value. Leveraging seeks to maximize potential. The difference between using and leveraging is one of strategic vision.

As 2020 nears its end, and the COVID-19 pandemic continues to hover over us like a slow moving tropical storm, “Time” magazine reports that people continue to be online more than ever.

As the church continues to consider what this new data and new environment means, it can feel overwhelming. But it doesn’t have to. There’s an old saying that helps gain a starting place when considering leveraging digital space for the mission of God: “Methods are many, principles are few. Methods often change, but principles never do.”

I recently sat down with two pastors from Crosspoint Church in Nashville, Tenn. and asked them how they think about leveraging online platforms for digital engagement. As someone who is probably a bit more cynical toward online activity, the conversation was an oasis of hopeful possibility in a seeming desert of consumeristic clamoring.

The difference between using and leveraging is one of strategic vision.

Themes from the conversation included principles and practical applications like:

  • Developing a vision and strategy.
  • Finding a champion who is pastoral first, and digitally savvy second.
  • Understanding that people check out your church online before they ever set foot in the door. 
  • Thinking of who is on the other side of the screen before you post or stream anything online.
  • Seeing the importance of developing an online/offline strategy that is cohesive. 
  • Working within limits so you can do things with excellence.

There is much more wisdom and practical tips that can be gleaned from this interview, which is available here. Watch it and consider how to implement a strategic vision for digital engagement.

Instead of just using the digital space, ask the Lord to give you wisdom, creativity and the appropriate resources to leverage it with excellence.

If you have any questions regarding anything in this conversation, please do not hesitate to contact us at [email protected].


by Josh Reed  
Adult Evangelism and Discipleship  /  Baptist State Convention of North Carolina

EDT search team ‘moving closer’ to recommending candidate

The search committee charged with finding the next leader of the Baptist State Convention of North Carolina is “moving closer” to recommending a final candidate to North Carolina Baptists as the next executive director-treasurer. Search committee chairman Noah Crowe provided an...

‘The mission moves forward’

North America is a mission field of complex cultures and diverse religious practices. Missionaries here face challenges from secularism to language barriers to a historic health crisis. Yet, in spite of the obstacles, God’s mission always moves forward. Your partnership helps make...

Deadline extended to recommend individuals to serve

The Baptist State Convention of North Carolina’s (BSCNC) Committee on Nominations has voted to extend the deadline to submit recommendations for individuals to serve in various leadership roles with the state convention and its related entities.Recommendations will now be accepted...

8 strengths of plural leadership

Several years ago a pastor friend from a nearby Baptist church invited me to share with his congregation some biblical teaching on plural elder leadership. As I waited for the service to begin that evening, a display in the church’s foyer caught my attention. It was the original...

6 questions to reframe your ministry vision after COVID-19

The coronavirus pandemic has forced us all into new rhythms. Stay-at-home orders for all but the most essential of professionals, caregivers and service providers have dramatically impacted families, businesses and government. Churches are not immune from this impact. Social...

Top 5 resources for March 2021

Every month, we spotlight five helpful resources for you as you seek to walk closely with the Lord and make disciples. Many of these resources are created by the staff of the Baptist State Convention of North Carolina (BSCNC) to help meet the ministry needs of pastors and lay...

Seeking sending churches

One of the biggest obstacles to planting effective new churches is a lack of qualified, prepared planters. In recent times, before COVID-19, I sat in a room with evangelical church planting leaders from across the nation. In presentation after presentation these national leaders...

‘Reimagine’ resource addresses today’s realities, tomorrow’s possibilities

How does your church see this COVID moment? On a recent webcast by the Barna Group titled “Caring for Souls in a New Reality,” panelists posed the question, “Is this an interruption or a disruption?” An interruption means that this is only a temporary interference in our lives,...

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Stay connected by signing up for the N.C. Baptist monthly newsletter.

Select Language ^

Share This

Share this with your friends!