One approach to reaching the lost in your community

July 23, 2018

During His earthly ministry, Jesus ministered among crowds, trained 12 disciples and invested deeply in three of His followers — Peter, James and John.

Jesus focused on a few in order to ultimately reach the many.

What if our churches did the same thing?

With an estimated 5.8 million people in North Carolina who don’t know Christ, lostness abounds all across the state. Yet there are certain areas where there are higher concentrations of lost people. These places are called “pockets of lostness.”

A pocket of lostness is a geographic area, usually up to a 3-mile radius, in which most people don’t know the Lord and are not being engaged by the local church. These areas often have very low numbers of disciples and healthy churches.

Additionally, pockets of lostness are often places of great cultural, ethnic and economic diversity, resulting in isolated population segments within the pocket.

Instead of focusing on reaching an entire pocket, churches can focus on reaching a certain group or segment within a pocket. Doing so will help the local church be more intentional in reaching these groups.

Each segment requires a unique strategy for outreach and engagement. One must understand a segment’s context in order to make connections and share the gospel. For example, one segment may be middle-class families who are extremely busy, while another may be singles who love entertainment and are devoted to specific causes. Another segment may be Indian Hindus.
Reaching population segments like these and others calls for intentional, relational models of disciple-making and ministries to be implemented.

Some North Carolina churches are already reaching segments within pockets of lostness. Other churches are exploring ways they can become involved through new or existing ministries or by partnering with other churches.
If your church is located near a pocket of lostness, consider joining a local strategy team to reach those pockets. Or, if your church is far from a pocket but has a niche for reaching a certain population group or segment, there are a number of ways you can be involved, as well.

By adopting a particular segment, your church will take ownership for spreading the gospel among the precious souls in that segment.


by Strategic Focus Team  
/  Baptist State Convention of North Carolina

Drive prayerfully and carefully

What does it mean to drive prayerfully? Driving prayerfully is intentionally using your driving time to intercede for others wherever you may be. The goal is simply to pray for others based on what you know or observe. Of course, you will want to be sure you are also driving...

The Genesis Great Commission

If asked, “What is the Great Commission?” most Christians would say, “to make disciples.” Many years of Jesus’ life and ministry are spent forming His disciples in Christlikeness and teaching them how to do the same for others. Jesus’ life modeled God’s mission of relationally...

Here’s how I’ve seen the miracle of the Cooperative Program

I may not look like a “missionary kid,” but I’ll always be an MK in my heart. Southern Baptist missionary parents raised me in Argentina, blessing me with the opportunity to see God at work there. That experience shaped me! I saw my dad pick up people who wanted to go to church,...

Brokenness, the common denominator for sharing the gospel

“And when he had taken it, the four living creatures and the twenty-four elders fell down before the Lamb. Each one had a harp and they were holding golden bowls full of incense, which are the prayers of God’s people.” (Rev. 5:8) In South Asia: A well-dressed, cosmopolitan woman...

A simple prayer walk is a giant leap of faith

She caught me in the hallway between Sunday School and worship, anxiety stretched taut across her face. A week earlier, this 75-year old lady had agreed to join a prayer walk. Now she struggled to tell me, “I don’t like to pray out loud… and I really can’t walk very far.” I...

Sharing the gospel with bohemians

What is a bohemian? Bohemians aren’t just a quickly-growing population demographic. They represent a fast-spreading cultural mindset. A simple definition of a bohemian would be “a person with an attraction to an unconventional lifestyle.” An unconventional approach to religion and...

A melting pot or a mixed salad?

I was sitting in class with C. Peter Wagner during my Doctor of Ministry studies at Fuller Theological Seminary. Dr. Wagner spoke with delight about the opportunity to reach the diversity of people from more than 250 nations in the Los Angeles area. But something else he said...

3 ways to be a good neighbor

A few years ago, my family moved into a suburban neighborhood in central North Carolina. We loved the tree-lined streets, the warmth of the old homes and the idea that our kids would grow up in a picturesque neighborhood. However, the real reason we moved to our neighborhood was...

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Select Language ^

Share This

Share this with your friends!