‘Reach out and touch someone’

March 15, 2021

Throughout my years in church weekday ministry, I have connected with some of the most amazing people. I am unable to count the number of friends that I have gained through the North Carolina Baptist Church Weekday Education Association (NCBCWEA).

My circle of friends through NCBCWEA has grown well beyond my years of service. We have learned a lot together and I have learned even more from their expertise. But far more priceless than the shared knowledge is the encouragement and support that I have received.

Just a quick text or phone call to share a thought, question, or smile makes the day much better. They truly inspire me to be a better leader and person.

In the early 1980s, AT&T had a catchy jingle and produced heartwarming commercials to market their phone service. Some of you may remember the catchy phrase, “Reach out and touch someone.”

It was a different world and a different time. Life was slower and contacting someone wasn’t as easy as it is today.

In this world of COVID-19 and its restrictions, we can still make all kinds of excuses not to take that direction to heart. In fact, the necessary isolation and lack of contact has resulted in loneliness, suicides and feelings of hopelessness. It has affected our attitudes, dispositions and overall mental health.

COVID-19 has taxed everyone and tested our stamina — both mentally and physically. Just listening to the news, you will hear highlights on how the virus has affected healthcare workers, police officers, teachers, parents, children and employers.

And what about church weekday education directors and staff? We have all been affected by the duration of this interruption in our lives.

How will we remain strong and come out healthy on the other side? Connection. Connection with others. We need each other. We need encouragement, support and a kind word.

And that is one of the reasons I want to encourage you to join or renew your membership with NCBCWEA. More valuable than the resources and trainings to which you will have access, you will find a group of people who understand the joys and struggles in church weekday ministry. You will find a community of like-minded individuals willing to listen, offer encouragement, share ideas and solutions, pray for you and extend a lifelong hand of friendship.

So, until we can come close together again, in the words of AT&T, use your computer or phone and “Reach out. It’s an easy thing to do. You can make it happen with just a word or two. You don’t need a reason to make somebody’s day. All you do is reach out, reach out and touch someone.”

Here are a few simple ways you can make someone’s day:

  • Send a card. It doesn’t have to be an occasion.
  • Text. Let someone know you are thinking of them.
  • Call. Say hello, share stories, catch up, share a laugh.
  • Email. Send a short thought or a heartfelt message.
  • Send a gift, flowers or lunch delivery.
  • Write a note and leave it for them to find.
  • Pray for them by name, especially aloud and in their presence.
  • Speak to those around you and offer a kind word.
  • Smile — even behind your mask. Your eyes will do the same.


by Mary Sweat  / 
Church Weekday Education  /  Baptist State Convention of North Carolina

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