‘Reach out and touch someone’

March 15, 2021

Throughout my years in church weekday ministry, I have connected with some of the most amazing people. I am unable to count the number of friends that I have gained through the North Carolina Baptist Church Weekday Education Association (NCBCWEA).

My circle of friends through NCBCWEA has grown well beyond my years of service. We have learned a lot together and I have learned even more from their expertise. But far more priceless than the shared knowledge is the encouragement and support that I have received.

Just a quick text or phone call to share a thought, question, or smile makes the day much better. They truly inspire me to be a better leader and person.

In the early 1980s, AT&T had a catchy jingle and produced heartwarming commercials to market their phone service. Some of you may remember the catchy phrase, “Reach out and touch someone.”

It was a different world and a different time. Life was slower and contacting someone wasn’t as easy as it is today.

In this world of COVID-19 and its restrictions, we can still make all kinds of excuses not to take that direction to heart. In fact, the necessary isolation and lack of contact has resulted in loneliness, suicides and feelings of hopelessness. It has affected our attitudes, dispositions and overall mental health.

COVID-19 has taxed everyone and tested our stamina — both mentally and physically. Just listening to the news, you will hear highlights on how the virus has affected healthcare workers, police officers, teachers, parents, children and employers.

And what about church weekday education directors and staff? We have all been affected by the duration of this interruption in our lives.

How will we remain strong and come out healthy on the other side? Connection. Connection with others. We need each other. We need encouragement, support and a kind word.

And that is one of the reasons I want to encourage you to join or renew your membership with NCBCWEA. More valuable than the resources and trainings to which you will have access, you will find a group of people who understand the joys and struggles in church weekday ministry. You will find a community of like-minded individuals willing to listen, offer encouragement, share ideas and solutions, pray for you and extend a lifelong hand of friendship.

So, until we can come close together again, in the words of AT&T, use your computer or phone and “Reach out. It’s an easy thing to do. You can make it happen with just a word or two. You don’t need a reason to make somebody’s day. All you do is reach out, reach out and touch someone.”

Here are a few simple ways you can make someone’s day:

  • Send a card. It doesn’t have to be an occasion.
  • Text. Let someone know you are thinking of them.
  • Call. Say hello, share stories, catch up, share a laugh.
  • Email. Send a short thought or a heartfelt message.
  • Send a gift, flowers or lunch delivery.
  • Write a note and leave it for them to find.
  • Pray for them by name, especially aloud and in their presence.
  • Speak to those around you and offer a kind word.
  • Smile — even behind your mask. Your eyes will do the same.


by Mary Sweat  / 
Church Weekday Education  /  Baptist State Convention of North Carolina

15 vital things you can give your pastor

October is pastor appreciation month. As a pastor for 25 years, here are some ideas for things your church can give your pastor:Give him a place.Give him a place where he is free to preach the gospel.Give him a place where he is accepted for who he is, not compared to who he...

Why I’m excited about this year’s Pastors’ Conference

The past year has been difficult. The world we live in today looks quite different than it did just 18 months ago. Many things we were accustomed to doing have either disappeared, been restricted, or have changed, for better or worse. One of the biggest changes was the separation...

The local school: A great place for church ministry

For the most part I really enjoyed school. However, there were some aspects of the time that I enjoyed more than others. I enjoyed the learning, the socialization, and of course, the sports. I found most of the assignments manageable with the exception of writing papers. Sitting...

Ready or not, here they come! Evaluating your church with fresh eyes

Is your church ready for guests who may visit your church after first watching online? Are you ready for members who may return after an extended COVID-19 break? What steps can you take to make a great first impression and reintegrate those who want to reengage with your...

Why personal evangelism is a key ingredient for turnaround churches

Many pastors and churches today are struggling. Pastors are discouraged, and some are leaving the ministry altogether. It’s been estimated that more than 80% of churches are plateaued or declining. Yet, some churches are seeing a turnaround. A fresh wind is blowing. These churches...

Looking forward to being on mission together

In late August, a series of organizational changes were unanimously approved by our state convention’s executive committee aimed at advancing all of us forward as a movement of churches on mission together. We’ve been working toward implementing these changes, and I hope that our...

Fostering and adoption: Why forever matters

“Which one is my mommy now?” I never imagined a child asking someone to point out who their mother was. However, the little blonde-haired girl named Ally, who I was holding that day, had already lived with three different families in the span of 15 months since she and her sister...

10 principles for leading in church revitalization

Many churches in our world today are in deep need of revitalization. In order to lead your church in revitalization, there are some basic principles you must follow. Here are 10 principles for a revitalizer: Be humble. You must swallow your pride, humble yourself and love even...

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Stay connected by signing up for the N.C. Baptist monthly newsletter.

Select Language ^

Share This

Share this with your friends!